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Albania has been generating significant buzz across renowned international newspapers and online platforms. But what’s driving this newfound fascination with Albania? This gem of southeastern Europe has taken TikTok by storm, thanks to influential influencers who’ve passionately showcased its beauty. Moreover, some of the most prestigious magazines have also recognized and celebrated the charm of this nation.

The European hotspot just like the Maldives

Recently, the prestigious British newspaper “The Sun” drew a striking parallel between Albania and the renowned Maldives, dubbing Albania the “Maldives of Europe.” In their feature, the article emphasized the remarkable similarity between the two destinations, with Albania standing out as a budget-friendly alternative. Particularly, the focus was on the pristine and crystalline waters of Albania’s southern region.

Situated snugly between Montenegro and Greece, Albania has experienced a noticeable surge in tourism in recent years. This acknowledgment by “The Sun” further solidifies its reputation as a must-visit European gem.

European hotspot compared to Maldives

Meanwhile, Albania is receiving so much attention that another prestigious magazine, this time the Mirror, compares it to the Maldives. Mirror magazine compares the cost of a plane ticket and a villa in the Maldives to the cost of a plane ticket and a villa in Ksamil, Albania. The difference is quite significant; you can save a lot of money by flying to Albania and staying on one of the Maldives-like beaches.

Wonders of Albania

BBC News has dedicated an entire series to Albania’s wonders. Historian Bettany Hughes visits some of Albania’s most beautiful cities and locations. She is determined to learn about our history and what influences us to become the people we are. She discovers castles, archaeological sites, and breathtaking natural beauty. Bettany describes her trip to the Pearl of the Balkans with excitement and joy.

Europe’s last true wilderness

Unexpectedly, a recent BBC report expressed worry over how Albanians are portrayed in the British Parliament. While there are some unfavorable preconceptions about Albania, it’s important to discern fact from fantasy. Generalizing Albanians as criminals is a grave misconception because Albania is a secure and hospitable nation.

Albania has its share of people with criminal intent, just like any other country, but this should not reflect poorly on the overall population. It’s crucial to keep in mind that a nation’s character shouldn’t be determined by the acts of a small number of people. Travelers with an open mind are welcome to discover Albania, which serves as a symbol of security and friendliness.

Albanian nature, history, and tradition, which are frequently referred to as the last hidden secret of Europe, appear to offer visitors the magic of an uncharted and magnificent secret land, at least according to the words used by the British journalist Peter Elia to describe his experience in Albania in the article about the “Bjeshket e Namuna,” or Accursed Mountains.

He mentions that for many years, very few tourists were aware of Albania’s golden beaches, untamed mountains, and Roman and Ottoman ruins. However, since the Balkan country cautiously opened up to the outside world, it has been luring tourists eager to explore one of Europe’s last uncharted and undiscovered regions. The Peaks of the Balkans, a 192-kilometer circular hiking trail linking Albania, Montenegro, and Kosovo through a series of pathways straddling the Accursed Mountains, is one of its boldest recent undertakings.

Petter also states that Albanians have been motivated to use tourism as an open invitation to tourists to come and get to know their world while also using this as an opportunity to heal and change from the isolated past due to the country’s 40-year isolation caused by the communist regime.

Albania Is No Longer Europe’s Best-Kept Secret

According to the famous travel blog TRAVEL OFF PATH, Albania’s status as a well-kept secret in Europe is vanishing quickly. The writer’s main concern is for the country’s future in the beautiful Balkan region. The blog rightly points out that TikTok’s viral force, which has revealed numerous hidden gems, is largely responsible for Albania’s recent rise in tourist interest.

Although the increased number of visitors is good for the local economy, it is possible that this idyllic location may soon lose its exclusivity and turn into another popular tourist attraction in Europe. Exploring the fine line between maintaining its untainted charm and welcoming guests is worthwhile.

The 8 best places to visit in Albania

Lonely Planet, a reputable travel authority, has dedicated an entire article to revealing Albania’s top eight must-see sites. The article extols Albania’s charms, highlighting its breathtaking mountains, crystal-clear seas, and unparalleled accessibility for visitors. Albania is gradually consolidating its position as the Balkans’ crown gem, providing a rich cultural experience unrivaled in Europe. The key to fully appreciating this hidden gem? Approach it with a flexible agenda and an open mind.

The voyage begins in Theth, a quiet refuge situated within the Albanian Alps. This tiny community boasts some of the most stunning hiking trails and vistas in the country.

It concludes with a trip to Porto Palermo, an often-overlooked jewel on Albania’s Riviera.

Porto Palermo stands out as an extraordinary travel destination, primarily owing to its distinctive triangle-shaped castle. However, the allure of this coastal gem doesn’t end with the castle alone. The area boasts some of the most pristine and serene beaches, making it a haven for travelers seeking unspoiled natural beauty.

For camping enthusiasts, Porto Palermo emerges as an excellent choice along the enchanting Albanian Riviera coastline. Its scenic landscapes and tranquil surroundings create an ideal setting for camping adventures.

Die Zeit

In the summer issue of the respected German magazine Die Zeit, the Albanian Riviera takes center stage. This prominent feature not only showcases the region’s exceptional flora and fauna, but it also strongly encourages readers to consider Albania as a summer getaway.

Albania’s rising profile in prestigious media outlets is a clear indication that it’s a destination worth visiting before it becomes overcrowded. Albania’s attraction continues throughout the year, with an astounding 300 sunny days each year, making it a great choice for travelers looking to visit at any time of year.

With 300 sun-soaked days each year, Albania is a year-round delight for explorers. Whether you’re drawn by its picturesque landscapes, historic treasures, or vibrant culture, Albania promises an unforgettable journey. So, pack your bags, embrace the allure of the “Land of Eagles,” and create memories that will last a lifetime in this hidden European gem. Don’t miss the chance to be part of Albania’s remarkable story.


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